Apple acquired German eye tracking firm SensoMotoric Instruments.


Apple has acquired eye tracking hardware manufacturer SensoMotoric Instruments. The company’s hardware is currently used in for augmented reality applications, early autism detection in children, brain mapping and neurology, vision science, psychology, physical training.

Apple confirmed the acquisition..

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

SensoMotoric Instruments developed a technology that records and tracks a wearer’s gaze in real-time, 120 times per second. The technology potentially reduces input lag, cutting down on motion sickness when the perception of movement doesn’t match a shift in perspective.


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