The tech giant has signed up to join the “The Olympic Partner” (TOP) worldwide sponsorship program through 2024.
Intel will focus primarily on infusing its 5G platforms, VR, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones, along with other silicon solutions to enhance the Olympic Games.
Tech giant stated about the sponsorship..
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympic Games experience for fans around the world,
Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage.”
Working with the IOC, Intel’s contributions to the Olympic Movement will include following technology developments..
- Intel will work across the Olympic Movement and with other Olympic partners to integrate technology into many facets of the Olympic Games.
- Intel® True VR will offer the first live virtual reality broadcast of the Olympic Winter Games, providing fans the opportunity for a more immersive experience from their own homes.
- Intel drone light show technology will create never-seen-before images in the sky.
- Intel 360 replay technology will allow fans to experience the greatest, most memorable Olympic moments from every angle at the Olympic venues. In the future, TV viewers at home will be able to experience what it’s like to be at the Olympic Games with a front-row seat, or choose from many different viewing points in the Olympic venues. The power to choose what they want to see and how they want to experience the Olympic Games will be in the hands of the fans.
Also, Intel will support the National Olympic Committees and their teams around the world, as well as the IOC and the Organizers of the Olympic Games. Intel’s global activation rights will include the Olympic Winter Games Pyeongchang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games in 2024 in a city yet to be selected.