Facebook’s new update is a part of its efforts to tackle fake news in News Feed.By updating its algorithm again, it will be able to make a cut down on low-quality content, fake news and other such contents from its platform.
A recent Facebook research found that there is a small group of people who periodically share vast amounts of public posts per day, effectively spamming people’s feeds.
“Our research further shows that the links they share tend to include low-quality content such as clickbait, sensationalism, and misinformation,” said Adam Mosseri, Vice President, News Feed, in a blog post late on Friday.
“We are making an update to help reduce low-quality links in News Feed. We are always working to improve people’s experience in News Feed by showing more stories that we think people will find informative and entertaining.As a result, we want to reduce the influence of these spammers and deprioritise the links they share more frequently than regular sharers,” Mosseri added.
“This update will only apply to links, such as an individual article, not to domains, Pages, videos, photos, check-ins or status updates,” the post said.
Most publishers won’t see any significant changes to their distribution in News Feed after this update.
“Publishers should keep in mind basic guideposts to reach their audience on Facebook and continue to post stories that are relevant to their audiences and that their readers find informative,” he added.